Genesis Today’s Organic Goji 100™ is our dark, distinctive Goji juice created solely from sun-drenched, ready-to-burst Goji berries. Goji berries are native to the Himalayan region of Asia, flourishing on tall shrubs with vine-like branches.* Goji is a true treasure in many Asian cultures and festivals are held to celebrate the berry’s annual harvest. Organic Goji 100 supports a positive mood and is fondly called the “Happy Berry.” Each serving delivers 30g of organic goji providing a natural source of antioxidants, polysaccharides, and phytonutrients.
Genesis Today sources goji berries for its goji juice from trusted, local farmers in Southeast Asia. Goji berries grow on shrubs, and it takes about 2 years for the plant to bear fruit. Our goji berries are grown in soil that is certified organic and harvested with care by hand. Organic Goji 100 is cooked in traditional Asian style to bring out the peak flavor of the berry. Our juice is then flash pasteurized to maintain that flavor and the berry’s healthy properties.
A staple of indigenous diets for centuries and is still revered today for its support of a positive mood, the Goji Berry has earned its reputation as the “Happy Berry.” Goji berries grow near the awe-inspiring Himalaya Mountains. These deep orange berries flourish on long vine-like branches and are a celebrated food in many Asian cultures. Harvested whole and sun-ripened, the semi-tart fruit has been known to inspire happiness and good health.